Can you switch from business to personal instagram

If you no longer need the features of the Instagram Business account, and you want to switch back to a personal Instagram account, fortunately, you can do this whenever you want.

In this Instagram marketing tutorial, we are going to show you step by step:

  • why it is worth using a personal Instagram account if you want to grow an account?
  • how to switch back to a personal account on Instagram?
  • what happens when you switch back to a personal Insta account?

If you prefer a quick video tutorial on how to switch back to a personal account on Instagram, check out this one:

Let’s dive in.

Table of Contents

  • How to switch back to a personal Instagram account from a business account?
  • Why switch back to a personal account on Instagram?
    • Private Personal accounts on Instagram
  • What happens if you switch back to a personal Instagram account?

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How to switch back to a personal Instagram account from a business account?

So here is how to switch back to a personal account on Instagram:

  1. Open up the Instagram you wish to switch back to a personal account
  2. Click on the hamburger menu in the top right corner
  3. Click ‘Settings”Instagram settings menu
  4. Then click on ‘Account’instagram account settings
  5. Scroll down and then tap on ‘Switch account type’switch Instagram account type
  6. Tap on ‘Switch to Personal Account’switch back to a personal account Instagram
  7. Confirm that you want to ‘Switch to Personal Account’

Now your Instagram has been switched back to a personal account. If you want to get the benefits of private Instagram accounts, don’t forget to set your Instagram account to private as well.

Why switch back to a personal account on Instagram?

Even if you use the Instagram account for business purposes or to make money, it makes sense sometimes to switch back to a personal account on Instagram, and here is the reason.

We have explained the many benefits of an Instagram business account in other articles, but there is one very powerful feature that only Instagram personal accounts have: using a private Instagram account.

Private Personal accounts on Instagram

So if you want to have a private Instagram account you can only have that if you switch to a personal Instagram account. The great benefit of a private Instagram account is that Instagram users can only see your Instagram posts if they follow you.

And as it turns out it is one of the most powerful Instagram growth strategies. If people can’t see your posts, they are more likely to follow you so they can see your Instagram posts.

What happens if you switch back to a personal Instagram account?

So as now you understand, it can make sense to switch back to a personal Instagram account.

However, keep in mind that you will lose all the features of Instagram business accounts, which include running Instagram ads, setting up Instagram shop, Quick replies, etc.

The other disadvantage of switching back to a personal Instagram profile is that you will lose all the Insights of your Instagram business account. So you won’t get any insights on the performance of your Instagram posts and all your previous Insights will be deleted as well.

To use all the Instagram features available in Hootsuite, your Business profile must be connected to a Facebook Page. This is a requirement from Facebook (which owns Instagram). Hootsuite gets the permissions to manage your Instagram profile through Facebook. You don't need to publish to the Page when you use Instagram.

See Overview of Instagram profiles to learn more about each profile type and how to check what type you have.

Before you begin

To convert your Instagram profile, you need:

  • A Facebook Page to connect your Instagram profile to.
    • Only one Instagram profile can be connected to a Facebook Page and vice versa. If you need to create a new one, see the Facebook help article Create a Facebook Page.
  • An Admin or Editor page role for that Facebook Page if it's a classic Page type or Facebook access with full control or partial control on a new Page type. See the Facebook help article See your Facebook Page role or access.
    • If the Page is an asset in Facebook Business Manager, you need management access to the Page in the Business Manager account as well. See the Facebook help article Add people to your Business Manager.

Convert your Instagram profile to a Business profile

  1. In the Instagram mobile app, go to your profile, and then select the menu in the top right.
  2. Select Settings, then Account, and then scroll to the bottom.
    1. If you have a Personal account: Select Switch to professional account, and then choose Business.
    2. If you have a Creator account: Select Switch account type, and then Switch to business account.

Next steps

Now follow the instructions at Connect an Instagram account to a Facebook Page to finish setting up your Business profile.

Is it better to have a personal Instagram or business?

Conclusion: If you want to grow on Instagram, switch to a business account. Instagram wants you to have a business account if you are a business. The analytics, information on hashtags, and ability to boost posts to target a specific audience make this no contest.

Should I switch my business Instagram to personal?

If you're a business that doesn't have a face behind your brand, or you want to sell directly from your feed, switching to an Instagram business account might be the right way to go for you. But if you're a personal brand or business, I would seriously consider keeping a personal profile.