Molly maid how much does it cost

In 1979, Chris and Adrienne Stringer founded Molly Maid in Canada. Today, however, the brand is owned and operated by Service Brands International, LLC. There are more than 400 individual franchisees in the United States and Canada, among other countries.

Such is the strength of the Molly Maid brand that it is listed as among Entrepreneur Magazine’s America’s Top Global Franchises, as well as cited on the Franchise 500 List. The franchisees perform over two million residential cleanings every year – and you will likely be one of their regular customers considering the chain’s popularity.

Molly Maid offers standard and customized cleaning services so customers have plenty of choices. In case of customized services, customers should first discuss their specific needs and wants in cleaning their home. The professional maids possess the knowledge and skills necessary to complete the job, whether it’s cleaning an entire mansion or cleaning specific areas of a home. Plus, these are courteous, honest and hardworking maids who know the value of utmost customer satisfaction.

Section I – Estimated initial investment (franchise costs) for a Molly Maid franchise, based on Item 7 of the company’s 2022 FDD

Section II – Initial franchise fee, royalty fee, and marketing fee for a Molly Maid franchise, based on Items 5 and 6 of the company’s 2022 FDD

Section III – Number of franchised and company-owned Molly Maid outlets at the start of the year and the end of the year for 2019, 2020, and 2021, based on Item 20 of the company’s 2022 FDD

Section IV – News updates on the Molly Maid franchise opportunity

Section V – Presentation and analysis of Molly Maid’s financial performance representations (average revenues and/or profits), based on Item 19 of the company’s 2022 FDD, including information on the:

• 2021 average, median, highest, and lowest gross sales per job for the top 10%, 1st quartile, 2nd quartile, 3rd quartile, 4th quartile, bottom 10%, and all 205 Molly Maid operators (operating a total of 467 businesses), which were all in operation and reporting sales during the entire Reporting Period (January 1, 2021 to December 31, 2021)

• percentage of cleans performed in 2021 for recurring customers versus percentage of cleans performed in 2021 for occasional customers for all 205 Molly Maid operators (operating a total of 467 businesses), which were all in operation and reporting sales during the entire Reporting Period (January 1, 2021 to December 31, 2021)

Section VI – Key ratios, comparables, computations, and analyses for the Molly Maid franchise opportunity (exclusive content for Platinum subscribers)

Section I – Molly Maid Franchise Costs

• Molly Maid franchise costs, based on Item 7 of the company’s 2022 FDD:

• Initial Franchise Fee:  $14,900
• Territory Fee:  $45,000 to $65,250
• Initial Startup Package:  $7,000 to $7,500
• Software Enrollment and Training Fee:  $1,500
• Auto Lease Deposit and 3 Months’ Lease Expense:  $3,000 to $5,500
• Computer Hardware:  $2,000 to $4,000
• Leasehold Improvements:  $1,000 to $5,000
• Real Estate, Utility Deposits, and 3 Months’ Rent:  $4,000 to $6,000
• Furniture, Fixtures, and Equipment:  $2,500 to $3,500
• Permits and Licenses:  $100 to $1,000
• Insurance Deposit and 3 Months’ Insurance Expense:  $2,200 to $5,300
• Training Expenses for Travel, Food, and Lodging:  $4,000 to $5,000
• Professional Fees:  $0 to $5,000
• Additional Funds for 3 Months:  $40,000 to $50,000
• Total Estimated Molly Maid Franchise Costs:  $127,200 to $184,450

Section II – Molly Maid’s Initial Franchise Fee, Royalty Fee, and Marketing Fee

• Molly Maid’s initial franchise fee, royalty fee, and marketing fee, based on Items 5 and 6 of the company’s 2022 FDD:

• Initial Fees:  Initial Franchise Fee of $14,900; Territory Fee of $1 per Target Household in your Territory
• License Fee:  3 to 6 ½% of Gross Sales, except for “roll-in” sales. In addition, minimum license fees apply.
• Marketing, Advertising, and Promotion (MAP) Contribution:  the then-current fee (currently, $103.85 per week per Molly Maid Franchise Agreement that you have entered into with Molly Maid)
• Local Marketing Requirement:  $1 per Target Household per year, which declines as Gross Sales increase, to a minimum of $0.15 per Target Household if criteria are met
• Local Marketing Groups:  not to exceed 3% of Gross Sales

Section III – Number of Franchised and Company-Owned Molly Maid Outlets

Franchised

2019

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• Outlets at the Start of the Year:  486
• Outlets at the End of the Year:  493
• Net Change:  +7

2020

• Outlets at the Start of the Year:  493
• Outlets at the End of the Year:  497
• Net Change:  +4

2021

• Outlets at the Start of the Year:  497
• Outlets at the End of the Year:  501
• Net Change:  +4

Company-Owned

2019

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2020

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

2021

• Outlets at the Start of the Year:  0
• Outlets at the End of the Year:  0
• Net Change:  0

Section IV – News Updates on the ABC Franchise

• Molly Maid Launches Contest to Find the Nation’s Messiest Kids and Pets

• Molly Maid Giving Moms a Clean Home & Free Time This Mother’s Day

• Molly Maid Ranked No. 69 on Entrepreneur’s 2022 Franchise 500 List

Section V – Financial Performance Representations (Average Revenues and/or Profits) for the Molly Maid Franchise (Item 19, 2022 FDD)

• The following tables are a historic financial performance representation about a subset of the franchise system’s existing outlets’ past performance during the calendar year beginning on January 1, 2021 and ending on December 31, 2021 (the “Reporting Period”) and are not a forecast of your future financial performance.

• Neither the franchisor, its predecessor, nor its independent certified public accountants have audited or verified any of the sales figures reported to Molly Maid. Franchise owners are not required to use generally accepted accounting principles when reporting these figures.

• As of December 31, 2021, there were 501 open Molly Maid franchises in the United States. These franchises were owned and operated by 234 franchise owners (collectively, “Operators”).

• The tables in this Item 19 include data from 205 Operators (“Reporting Franchisees”) representing 467 franchised businesses, which were all in operation and reporting sales during the entire Reporting Period.

• The tables in this Item 19 exclude data from (a) 13 businesses that were resold during the Reporting Period and so were not operating and reporting data for the entire Reporting Period; (b) 12 new businesses that opened during the Reporting Period and so were not operating and reporting data for the entire Reporting Period; (c) 8 businesses that did not report data that was reliable for the calculations needed for the entire Reporting Period; and (d) one business that did not report data to Molly Maid for the entire Reporting Period due to a later-unwound transfer/change of ownership transaction.

• Eight businesses closed during the Reporting Period and therefore did not report data for the entire Reporting Period and so they are also excluded from this Item 19. Of the eight businesses that closed during the Reporting Period, no business closed after being open for less than 12 months.

• For purposes of the representations below, “Gross Sales” means the total revenues and receipts from whatever source (whether in the form of cash, credit, agreement to pay, barter, trade, or other consideration) that arise, directly or indirectly, from the operation of – or in connection with – a Molly Maid franchised business, whether under any of the Marks or otherwise.

• Gross Sales exclude sales taxes collected from customers and paid to the appropriate taxing authority and any other bona fide refunds, rebates, or discounts that Molly Maid authorizes in writing. Gross Sales also exclude sales from any Excluded Services (as defined in a mutually executed Excluded Services Addendum).

Part 1 – 2021 Average and Median Gross Sales Per Job

• The table below in this Part 1 shows the average and median Gross Sales Per Job data for the 2021 Reporting Period for all Reporting Franchisees. The Reporting Franchisees are divided into groups based on the level of Operator’s Average Gross Sales Per Job achieved during the Reporting Period (i.e., top 10%, 1st, 2nd, 3rd and 4th quartile, bottom 10%, and all (100%)).

Top 10%

• Average Gross Sales Per Job:  $195
• Highest Average Gross Sales Per Job:  $225
• Lowest Average Gross Sales Per Job:  $179
• Median Average Gross Sales Per Job:  $190
• Number of Operators in Group:  21
• Number and Percent in Group That Attained the Average or Greater:  7/33.3%

1st Quartile

• Average Gross Sales Per Job:  $180
• Highest Average Gross Sales Per Job:  $225
• Lowest Average Gross Sales Per Job:  $160
• Median Average Gross Sales Per Job:  $176
• Number of Operators in Group:  51
• Number and Percent in Group That Attained the Average or Greater:  19/37.3%

2nd Quartile

• Average Gross Sales Per Job:  $151
• Highest Average Gross Sales Per Job:  $161
• Lowest Average Gross Sales Per Job:  $142
• Median Average Gross Sales Per Job:  $152
• Number of Operators in Group:  51
• Number and Percent in Group That Attained the Average or Greater:  30/58.8%

3rd Quartile

• Average Gross Sales Per Job:  $134
• Highest Average Gross Sales Per Job:  $142
• Lowest Average Gross Sales Per Job:  $127
• Median Average Gross Sales Per Job:  $134
• Number of Operators in Group:  51
• Number and Percent in Group That Attained the Average or Greater:  25/49.0%

4th Quartile

• Average Gross Sales Per Job:  $108
• Highest Average Gross Sales Per Job:  $127
• Lowest Average Gross Sales Per Job:  $68
• Median Average Gross Sales Per Job:  $116
• Number of Operators in Group:  52
• Number and Percent in Group That Attained the Average or Greater:  33/63.5%

Bottom 10%

• Average Gross Sales Per Job:  $94
• Highest Average Gross Sales Per Job:  $110
• Lowest Average Gross Sales Per Job:  $68
• Median Average Gross Sales Per Job:  $104
• Number of Operators in Group:  21
• Number and Percent in Group That Attained the Average or Greater:  10/47.6%

100%

• Average Gross Sales Per Job:  $143
• Highest Average Gross Sales Per Job:  $225
• Lowest Average Gross Sales Per Job:  $68
• Median Average Gross Sales Per Job:  $142
• Number of Operators in Group:  205
• Number and Percent in Group That Attained the Average or Greater:  96/46.8%

• Molly Maid calculated the average and median Gross Sales Per Job as follows: (i) first, Molly Maid calculated the average Gross Sales Per Job during the Reporting Period for each Reporting Business, based on information provided by the Reporting Franchisees to Molly Maid through its Software System (the “Individual Business Average Gross Sales Per Job”) and then (ii) Molly Maid calculated the average and median of all Reporting Franchisees’ Individual Business Average Gross Sales Per Job during the Reporting Period.

Part 2 – Recurring and Occasional Customers

• The table below in this Part 2 shows the percentage of services provided that were performed for recurring customers versus the percentage of services performed for occasional customers for the Reporting Period for all Reporting Franchisees.

Recurring Customers

• Average Percentage of Jobs Performed for This Type of Customer:  89.1%
• Median Percentage of Jobs Performed for This Type of Customer:  90.2%
• Number of Reporting Franchisees:  205
• Number and Percent of Reporting Franchisees at or Above the Average:  119/58.0%

Occasional Customers

• Average Percentage of Jobs Performed for This Type of Customer:  10.9%
• Median Percentage of Jobs Performed for This Type of Customer:  9.8%
• Number of Reporting Franchisees:  205
• Number and Percent of Reporting Franchisees at or Above the Average:  86/42.0%

• Some outlets have earned this amount. Your individual results may differ. There is no assurance that you will earn as much.

• Because these are Gross Sales results only, no costs or expenses are taken into account.

Section VI – Molly Maid Franchise Ratios, Comparables, Computations, and Analyses (Exclusive Content for Platinum Subscribers) ⬇️

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