“Early on in the implementation process, we realized that nurturing a culture of web analytics was vital to meet our goals,” says West. “We wanted to ensure that all of our people understood the importance of tagging content correctly, and the mechanics of tagging in the new IBM solution.”
Smooth migration
Working together with IBM, the bank migrated 12 years of historical business data from its IBM Netinsight On Demand software to the latest IBM Digital Analytics solution.
“Throughout the project, the assistance we received from the IBM team was faultless,” West adds. “Any time we needed support, their expert advice was only an email away.”
Understanding the customer journey
Today, FTB continues to identify opportunities for improvements to the online and mobile customer journey – helping to drive positive customer experiences and boost sales of new online accounts.
“We get detailed web traffic reports every week,” says West. “Moving from monthly to weekly reports means we are far more reactive to customer experience issues such as broken links, which might otherwise go undetected.”
West continues: “As soon as the solution went live, we immediately targeted the low-hanging fruit: small improvements that make a big difference to our customers’ online experiences. One of the first things we looked at was our homepage on the desktop site. By drilling into our analytics data we discovered page functionality wasn’t providing an optimal user experience.
“Based on this insight, we changed our home page offer carousel from six ads to three. We also improved the way the log in functionality worked, enabling customers to access our services 13 percent faster. Small improvements like these add up, and have contributed to a three percent bounce-rate reduction.”
Driving positive experiences on all devices
FTB is now using its deeper insights into mobile customer behavior to drive experience improvements across all devices.
“Mobile is a central part of our strategy, and IBM Digital Analytics is already offering us valuable insights in this space,” says West.
“For example, we can now give our web development team detailed information on the types of mobile devices that are most popular among our customers. This helps them to tailor the mobile experience according to real-world usage data. We expect the new solution to be equally important in supporting the development of our mobile banking apps.”
Ensuring sales campaign ROI
The IBM solution is also helping the bank to improve return on investment for its online campaigns.
“Comparing traffic across the site on a weekly level helps us to ensure that our paid ads are delivering the expected net present value,” says West. “If we see that certain keywords are not performing as expected, we can identify ways to refine our search optimization strategy to drive traffic to the site.”
Ready for the future
After taking the first steps on its web analytics journey, FTB is now planning to harness the full capabilities of the IBM solution.
“We have a major website redesign underway, and IBM Digital Analytics will be instrumental in our approach to designing the new platform,” says West. “A/B testing is a feature that we are particularly excited about. This will enable us to roll out experience changes to a select portion of our online users, and monitor their reaction to test whether those changes make the site easier to use.”
West concludes: “Our goal is to make it easier for customers to do business with us on every channel. Today, we have all the tools we need to deliver an outstanding mobile banking service across every device: helping us win new customers and supporting our goal of doubling online account sales by 2019.”
Last updated on November 28th, 2019 at 10:37 am
Frank Davis, a businessman from Ohio, came to Memphis to open the first federally chartered bank in Memphis. Though the city was under martial law after being captured by Union forces in the Civil War, First National Bank of Memphis was officially chartered for business on March 25, 1864. If you need to find out the First Tennessee Bank Hours Of Operation, Holiday Hours & First Tennessee Bank hours Locations Near Me Must read this post till the end. First Tennessee Bank hours.
First Tennessee Bank hours | Regular business hours
What Time Does First Tennessee Bank Open and close?
First Tennessee Bank hours today | First Tennessee Bank Opening Hours | First Tennessee Bank Closing Hours |
Monday | 9:00 am | 4:00 pm |
Tuesday | 9:00 am | 4:00 pm |
Wednesday | 9:00 am | 4:00 pm |
Thursday | 9:00 am | 4:00 pm |
Friday | 9:00 am | 4:00 pm |
First Tennessee Bank Hours on Saturday | Closed | Closed |
First Tennessee Bank Hours on Sunday | Closed | Closed |
First Tennessee Bank holiday hours
The majority of the stores will adjust hours of operation during the holidays. The observed holidays include:
- New Year’s Day
- Christmas Eve
- New Year’s Eve
What Time Does First Tennessee Bank Close?
Is First Tennessee Bank Closed On Holidays?
All First Tennessee Bank are CLOSED only on following public holidays
- Thanksgiving Day
- Christmas Day
- Easter Sunday
Is First Tennessee Bank Open On Christmas?
- Christmas Day – Closed
Is First Tennessee Bank Open On?
New Years Day – Open | Memorial Day – Open |
Martin Luther King Day – Open | Father’s Day – Open |
Presidents day – Open | Independence Day – Open |
Valentine’s Day – Open | Labor Day – Open |
Mardi Gras Fat Tuesday – Open | Columbus Day – Open |
St. Patricks Day – Open | Veterans Day – Open |
Tax Day – Open | Thanksgiving Day – Closed |
Good Friday -Open | Black Friday – Open |
Easter Sunday – Closed | Mothers Day – Open |
Yes’ It’s open
First Tennessee Bank Wiki
Financial Services. |
March 25, 1864 |
n/a |
Memphis, Tennessee, USA |
Bryan Jordan, chairman, president and chief executive officer. Kim Cherry, executive vice president of corporate communications. John Daniel, executive vice president and chief human resources officer. |
Increase US$3,467 million (2017) |
First Horizon National Corporation |
www.firsttennessee.com |
First Tennessee Bank Locations | Store Hours by Major Cities | Locations near me
First Tennessee Bank , Englewood, Colorado
Location:
9359 E Nichols Ave, #100
Englewood, Colorado 80112
Phone: (303) 768-0673
Regular store hours
Monday – Friday
Hours: 10:00 am – 5:00 pm
Weekends store hours
Saturday
Hours: Closed
Sunday
Hours: Closed
First Tennessee Bank , Jacksonville, Florida
Location:
225 Water St, Ste 1500
Jacksonville, Florida 32202
Phone: (904) 485-4951
Regular store hours
Monday – Friday
Hours: 9:00 am – 4:00 pm
Weekends store hours
Saturday
Hours: Closed
Sunday
Hours: Closed
First Tennessee Bank , Ringgold, Georgia
Location:
5038 Alabama Hwy
Ringgold, Georgia 30736
Phone: (762) 887-6001
Regular store hours
Monday – Friday
Hours: 8:30 am – 5:00 pm
Weekends store hours
Saturday
Hours: Closed
Sunday
Hours: Closed
First Tennessee Bank – Hernando, Mississippi
Location:
500 E Commerce St
Hernando, Mississippi 38632
Phone: (662) 449-7021
Regular store hours
Monday – Friday
Hours: 8:30 am – 5:00 pm
Weekends store hours
Saturday
Hours: 9 am – 1:00 pm
Sunday
Hours: Closed
First Tennessee Bank – New York
Location:
444 Madison Ave, #9
New York, New York 10022
Phone: (212) 418-7900
Regular store hours
Monday – Friday
Hours: 10:00 am – 5:00 pm
Weekends store hours
Saturday
Hours: Closed
Sunday
Hours:Closed
First Tennessee Bank – Charlotte, North Carolina
Location:
5821 Fairview Rd, Ste 320
Charlotte, North Carolina 28209
Phone: (704) 554-4707
Regular store hours
Monday – Friday
Hours: 8:00 am – 5:00 pm
Weekends store hours
Saturday
Hours: Closed
Sunday
Hours: Closed
First Tennessee Bank near me
Please, search First Tennessee Bank Near ME locations from the map below. if you find your nearby First Tennessee Bank location, click on the map shown below and nearest First Tennessee Bank location around you will automatically pop up on your map. Also, use this store locator tool to find First Tennessee Bank near me.
You can also get the First Tennessee Bank Near Me Now through Embed Map / First Tennessee Bank Locator. If you use First Tennessee Bank locator to find the First Tennessee Bank Locations. Just enter your areas zip code & find First Tennessee Bank Near My Location.
First Tennessee Bank Black Friday Locations & Store Hours
Get ready for Black Friday shopping 2018 by finding the First Tennessee Bank locations nearest you. Check out Black Friday store hours, scope out the best parking spots and check the store out ahead of time to get a feel for the layout. If you are traveling for your Thanksgiving celebrations and have asked yourself “Is there going to be a First Tennessee Bank near me?” our handy store finder can help.
First Tennessee Bank Special Event Hours
First Tennessee Bank has several special events throughout the year. You can contact your nearest First Tennessee Bank regarding the hours of operation during the event.
First Tennessee Bank Products
- Credit Cards
- Insurance
- Investments
- Online Banking
- Saving Bank
- Saving Plans
- Savings
Hopefully, We helped you to get some genuine records for First Tennessee Bank Hours information.
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See Also: FIRST NIAGARA BANK HOURS
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